About Us
Mr. Matthew Heikkinen | CEO - Email
The idea and eventual launch of what is now known as Lower Your Taxes, LLC can all be directly attributed to Mr. Matthew Heikkinen. Through the implementation of his strategies, he was the primary force who led the company from its infant stages into what it has become today. Matthew has experience building new businesses from the ground up and he continues to be an active member in many of the companies that he helped create.
Early in his career, Mr. Heikkinen found that he had a natural attraction to any business that was real estate related and, because of that, he has quite a wide range of experience in real estate related fields.
Born and raised in the Youngstown, Ohio area Matthew lived and worked for many years throughout the country before ultimately coming back "home" in 2009. Formally trained as a commercial real estate investment advisor while working at Grubb & Ellis Tampa, FL offices Mr. Heikkinen eventually made the move to a smaller boutique commercial real estate investment firm where he was part of a select team involved in over $750 million of commercial assets transacted between 2004 - 2008. Prior to entering real estate related fields, Matthew held a senior management position in Washington Mutual Bank's 1031 Exchange department, heading their Southeastern U.S. division also based out of Tampa Bay.
Mr. Heikkinen holds memberships in: YCAR (Youngstown Columbiana Association of REALTORS®), NAR (National Association of REALTORS®), OAR (Ohio Association of REALTORS®), FAR (Florida Association of REALTORS®); and is a CCIM (Certified Commercial Investment Manager) candidate.
Mr. Heikkinen has experience with: commercial leasing, property acquisitions/dispositions, real estate tax lien acquisitions, short sales, private equity strategies, as well as tenancy in common (TIC) investments and 1031 exchanges. Matthew is a member of several real estate investment organizations throughout the Midwest & Southeastern part of the United States. He holds an active real estate license in the states of Ohio and Florida and is also State certified to teach continuing education to Real Estate Licensees and CPA's. He prides himself on this ethical business practices, a continued emphasis on open dialogue, and his creativity.
Dan Geisler | Sr. Real Estate Analyst & Broker - Email
Dan has already accomplished much professionally having done what often takes many businesspeople twice the amount of time to achieve. Mr. Geisler began his career in real estate at a young age and was deemed successful by his industry peers even prior to his graduation from Youngstown State University. While working at one of the area's most respected regional brokerages, Dan quickly found that he gravitated towards investment real estate as he began representing and consulting more and more prominent investors.
In just a few short years and during the worst real estate market in a lifetime, Mr. Geisler not only became one of his brokerage's top agents, he also was one of a handful of people in the entire State of Ohio to earn and activate his real estate Broker's license in 2010. Upon receiving his Broker's license, Dan soon launched his own real estate company, Geisler Realty. Geisler Realty's reputation has quickly grown and the company continues to add a wide array of professional services in addition to standard representation for property sales. One would think that running a full service brokerage would leave time for little else, yet Dan still managed to grow his brokerage's property management division by over 100% as well as become Mahoning County's #1 agent in total number of real estate transactions in 2011.
Mr. Geisler plays an integral role at Lower Your Taxes, LLC too. He and CEO Matthew Heikkinen, have the final say with all comparative market analysis formulated. Dan's familiarity and knowledge of the Eastern Ohio real estate market is invaluable. L.Y.T.'s clientele can rest assured that the company that was hired to represent them and lower their property's assessed values has the experience and knowledge to do so.
Holly Heikkinen | Sr. Relationships Manager - Email
Holly Heikkinen is a graduate of the University of Mount Union and is certified and licensed to teach by the State Boards of Education in both Ohio and Florida. Possessing past work experience in such fields as sales, service, education, real estate, and small business management, Mrs. Heikkinen brings a diverse background to L.Y.T. Prior to working with L.Y.T., Holly launched and ran her own small business. She also continues to be an active real estate investor throughout Northeastern Ohio.
Realizing that dealing with people directly on a more personal level was much more satisfying, Holly sought something other than the management of a small business. Communicating directly with L.Y.T.'s current and future clientele and establishing solid business relationships is what Holly does best and enjoys most. She continues to be a valuable asset to the L.Y.T. team and has significantly helped to grow the company's client base.
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